Agriculture Product Data Reporting Tool
TrueTrac LLC
The Challenge
Design and develop a case-level product tracability system and public-facing reporting website which would give consumers, retailers and testing agencies information about food and products
Aviamedia Approach
We conducted extensive interviews with stakeholders and management, modeling the business processes and entities. We also conducted research on buyer demands and habits, to craft a complete understanding of the product workflow, tracing opportunities, challenges, and market expectations.
The Results
The TrueTrac website combines a lot map, harvest data, grower notes, nutrition and safety information, and details about the commodity, in an engaging and easy-to-use way.
Benefits Summary
Increased product traceability. Increased food safety. Increased consumer awareness. Increased consumer trust. Increased revenue. Increased productivity.