Branding and Marketing Consulting
Growers Express LLC
The Challenge
Redesign company identity and present the brand as a innovative leader in fresh vegetable safety and quality.
Aviamedia Approach
We researched buyer habits and motivations utilitizing industry reports and surveys. We also worked in concert with the Growers Express marketing team to outline a detailed marketing plan.
The Results
Building on the supplied logo artwork, Aviamedia created a detailed marketing plan and brand design guidelines for Growers Express, to serve as a basis for the website, print marketing, and othe materials. Aviamedia designed and built the Growers Express consumer-facing website, with embedded process videos and grower information.
Benefits Summary
Improved brand awareness and trust. Improved conduit to reach consumers. Improved sales materials and contact information.