Web Marketing / SEO / SEM
Connecting Users with your Products & Services
Aviamedia is skilled in several areas of web marketing, and our combination of approaches, fine-tuned to each message and audience, proves very effective in driving quality traffic to our clients' Web sites. A web marketing strategy and traffic-building Scope of Work can be contemplated as part of any web development project. Some of the ways we can help drive traffic to your Web pages, are outlined below:
SEO - ON-PAGE RANK BUILDING
AKA GETTING SEARCH ENGINES TO THINK YOUR PAGES ARE IMPORTANT BECAUSE OF THE WELL-ORGANIZED AND TAGGED CONTENT ON THEM)
Strong on-page rank is the starting point to any web marketing strategy that wants pages to show up as high as possible in ‘organic’ search results. This is accomplished by keeping content tight, well organized and well-coded. We work to maximize the on-page rank for key web pages on your site, giving most strength to the chosen search phrases and key words on each page. We do this through a careful and practiced method of how we organize information (we will be working with you during the content development/refinement stages), and how we tag the content in the code.
COMMUNITY BUILDING
AKA GETTING PEOPLE TO KNOW ABOUT YOU WHERE THEY NATURALLY CONGREGATE)
AKA See us on 
An effective way to cumulatively build brand awareness and trust, in whatever space and market segment your business occupies, is through effective use of ‘micro media’. Twitter could be used to provide periodic website links, industry insights, and product listings. It doesn’t have to be a self-indulgent media – these tools can be used to give small useful snippets, which collectively demonstrate a savvy market awareness and could gradually become a valued resource to subscribers. Most of these cost nothing but a little care and feeding on a regular basis.
See how Intel utilizes Twitter here: style="http://twitter.com/IntelSoftware"
Facebook is used by many organizations in a similar fashion, and is an even more robust platform for product listings, as demonstrated by Dell here. http://www.facebook.com/delldeals#/delldeals?v=wall
Creating a company profile on LinkedIn, along with profiles for each of the employees/principals, is a great way to provide and gain access to numerous industry groups and individuals, and to build your brand awareness and trust through feedback devices such as recommendations. For instance, we could adapt and present your main showcase company animation, on your LinkedIn profile. It is like a ‘home page away from home’.
SEO - OFF-PAGE RANK BUILDING
AKA GETTING SEARCH ENGINES TO THINK YOUR PAGES ARE IMPORTANT BECAUSE OF ALL THE LINKS TO THEM FROM OTHER PAGES
Off-page rank plays a key role in determining your ranking in search engine results for a given keyword/phrase. Off-page rank is built by getting other web pages to link to yours, ideally using a keyword/phrase on your page as the text in their link. Effective places to be listed can be on others’ blogs/communities, bulletin boards, yellow pages/guides, etc. Aviamedia can lead the efforts to get Tellworks listed in numerous online locations which will help raise off-page rank.
SEM - SEARCH ENGINE MARKETING
PAYING TO FORCE YOUR LISTING TO SHOW UP FOR A GIVEN SEARCH PHRASE/KEYWORD
Google Adwords is the leading example – as a marketer, one chooses keywords/phrases and the most you are willing to pay for a click on them, sets a monthly budget, and then tracks the click-thru rate from the listings to a contact/sale. This can be a very effective marketing method, although the results are shown to be found less-trustworthy than ‘organic’ search results. Paid keywords can include competitors’ names, part numbers, you name it. Running an effective Google Adwords campaign can be simple to get started but can also easily occupy a full-time position as leads turn into revenue. Aviamedia has helped several companies create and manage successful Google Adwords campaigns; we would be happy to help set up and/or manage the Tellworks campaign on a small or more aggressive scale.
